The Webinar Acquisition Model · SBA

STOP RENTING YOUR PIPELINE. START OWNING IT.

WATCH THIS FIRST · 3 MIN

Most MLOs depend on realtors, Zillow, and shared lead pools they don’t control. WAM changes that — a direct-to-consumer webinar funnel that generates qualified mortgage leads on demand.

221 LEADS · 10 DAYS · $800 AD SPEND · CASSANDRA DORSAINVIL
SCROLL
[002] —THE OLD MODEL
  • ✗
    REALTOR DEPENDENCY
    You're borrowing someone else's relationship. When they stop referring, your pipeline stops.
  • ✗
    SHARED LEAD POOLS
    Zillow, LendingTree — leads who've already talked to 4 other LOs before they get to you.
  • ✗
    NO PIPELINE PREDICTABILITY
    You don't know if next month has 2 deals or 12. There's no system.
  • ✗
    1-ON-1 TIME DRAIN
    Every lead gets a separate consultation. You're trading time for pipeline instead of building one.
  • ✗
    ZERO RETARGETING ASSET
    When a lead doesn't convert, they're gone. No list. No follow-up. No second shot.

EveryMLOknowsthisfeeling.
Mostacceptit.
Theoneswhodon't—theyrunWAM.

CONTINUE ↓
[003] —HOW WAM WORKS

A system that generates leads
while you sleep.

01
META AD
Compliance-friendly creatives target your niche in your licensed states.
02
LANDING PAGE
Hyper-niche opt-in built for one job: register for the webinar.
03
WEBINAR
Pre-educate, pre-qualify, and close 50 people at once — not one-by-one.
04
APPLICATION
Warm, informed leads self-select and book a pre-approval application.
05
CLOSED DEAL
A pipeline you own — plus a retargeting list that compounds every launch.
PILLAR 01
OPPORTUNITY CREATION

Direct-to-consumer Meta ads → hyper-niche landing page → webinar registration. You own every lead.

PILLAR 02
OPPORTUNITY CONVERSION

1-to-many webinar replaces 50 individual consults. Pre-educate, pre-qualify, close the serious ones.

PILLAR 03
OPERATIONS

Full GHL CRM automation. Speed-to-lead under 2 minutes. 90-day nurture built in. Zero manual follow-up.

[004] —THE PROOF

What happens when an MLO owns their traffic.

CASE STUDY / 001
CLIENT PROFILE
CASSANDRA DORSAINVIL
20-YEAR MLO VETERAN
#11 OF 3,300 LOs AT NEXA MORTGAGE
NICHE · VA LOANS
RESULTS · FIRST WEBINAR LAUNCH
0
LEADS GENERATED
0
DAYS
$0
AD SPEND
$0.00
COST PER LEAD
DOZENS
PRE-APPROVAL APPLICATIONS
“

I stopped doing 30-minute consultations with people who weren’t ready. Now every conversation starts with someone who already knows the process and has decided to move forward.

— CASSANDRA DORSAINVIL
“

First webinar produced 34 registrants in a week. Two of them closed in 60 days. My CRM finally does the follow-up for me.

MARCUS HAYES
MLO · FHA + FIRST-TIME BUYER
“

I stopped chasing realtors. Now investors book applications directly from the replay page. Cleanest pipeline of my career.

PRIYA SHAH
BROKER OWNER · DSCR INVESTOR NICHE
“

The webinar script + niche framing changed everything. My close rate on booked calls doubled because they show up educated.

JORDAN LEE
LOAN OFFICER · VA / MILITARY BASES
OWN YOUR PIPELINE·OWN YOUR PIPELINE·OWN YOUR PIPELINE·OWN YOUR PIPELINE·OWN YOUR PIPELINE·OWN YOUR PIPELINE·OWN YOUR PIPELINE·OWN YOUR PIPELINE·
[005] —WHAT YOU GET

Everything you need.
Nothing you have to figure out.

WAM is done-for-you. We build it, set it up, and hand you the keys.

  • /01→DFY WEBINAR FUNNELLanding page + replay page built and launched. High-converting by design.
  • /02→DFY AD COPY & CREATIVESCompliance-friendly Meta ad copy and 3–5 creative variants ready to run.
  • /03→GHL CRM SNAPSHOTFull pipeline, speed-to-lead automation, and 90-day nurture installed in your sub-account.
  • /04→WEBINAR SCRIPTA compliance-friendly script for your niche. Problem → Proof → Method → Offer → CTA.
  • /05→4× COACHING CALLSStrategy, niche selection, offer refinement — with Dallas Bell directly.
  • /06→PERMANENT REGISTRY LISTEvery registrant becomes a retargeting asset that compounds with every webinar.
  • /07→90-DAY NURTURE SEQUENCEAutomated GHL follow-up so no lead goes cold.
[006] —INVESTMENT

One system. Three tiers.

TIER 01
MLO ACCELERATOR BUNDLE

The complete done-for-you system.

$2,997
one-time
  • ✓DFY Webinar Funnel
  • ✓DFY Ad Copy & Creatives
  • ✓GHL CRM Snapshot
  • ✓Webinar Script
  • ✓4× Coaching Calls
  • ✓Permanent Registry List
  • ✓90-Day Nurture Sequence
MOST POPULAR
TIER 02
BUNDLE + SPRINT

Everything in the Bundle, plus 14 days of active ad management.

$3,497
one-time · $2,997 + $500
  • ✓Everything in the Bundle
  • ✓⚡ 14-Day Managed Ad Campaign
  • ✓Daily Optimization
  • ✓Priority Slack Channel
  • ✓Hands-on Launch Support
THE GUARANTEE: First pre-qualified applicant — or we keep working at no charge.
TIER 03
RETAINER

Ongoing full-service Meta ad management after your funnel is live.

$2,497
/ month
  • ✓Weekly Optimization
  • ✓Monthly Reporting
  • ✓Creative Refresh
  • ✓Priority Support
Ad spend billed separately. 12-month agreement.
THIS IS FOR YOU IF...
  • ✓You're tired of chasing realtor referrals that never come
  • ✓You want a lead source you actually own and control
  • ✓You're willing to run $500–$1,500/month in Meta ads
  • ✓You're serious about niching down (VA, FHA, USDA, DSCR, etc.)
  • ✓You want a system, not a hope
THIS IS NOT FOR YOU IF...
  • ✗You want leads handed to you with zero effort on your part
  • ✗You're not willing to show up on a webinar
  • ✗You're not licensed in a state where Meta ads can reach your audience
  • ✗You need results tomorrow (this is a 30–90 day build)
[007] —WHO BUILT THIS
Dallas Bell
DALLAS BELLSBA / 2025

Built by someone who
runs the ads himself.

Dallas Bell is the founder of Small Business Automator and the architect of the WAM system. He doesn’t sell a course — he runs the same Meta ad funnels, the same GHL automations, and the same webinar model for his own clients. When you buy WAM, you’re getting the exact system that produced Cassandra’s 221 leads in 10 days.

FOUNDER·SMALL BUSINESS AUTOMATOR·META ADS SPECIALIST·GHL CERTIFIED PARTNER
[008] —COMMON QUESTIONS

The honest answers.

  • We recommend $500–$1,500/month to start. This is separate from the WAM program fee. The Sprint add-on covers 14 days of managed spend to stabilize your campaign.
[009] —THE CLOSE

READY TO OWN
YOUR PIPELINE?

Book a free 15-minute discovery call. We’ll confirm your niche, walk through the system, and tell you honestly if WAM is right for you.

15 MINUTES · NO PITCH DECK · JUST A REAL CONVERSATION